Art Gallery
Brand Identity
Rebrand of Kellie Miller Arts, a project that showcases my ability to revitalise an established brand while respecting its existing identity. The goal was to create a cohesive and compelling brand identity centered around the gallery's distinctive logomark.
Concept
Kellie Miller Arts needed a fresh brand identity that could resonate with its audience and reflect its unique artistic vision. The existing logomark, a unique stamp with the owner's initials, had to remain the focal point. The challenge was to build upon this element and create a cohesive brand that seamlessly integrates with the gallery's values and aesthetic.
Typeface
Elegant and modern typefaces were selected to balance the traditional feel of the logomark with contemporary design elements.
