The Transcontinental Film Project, which I wrote and directed for Mason Cycles, chronicles Josh Ibbett's journey and his deep connection with the brand. Since winning the 2015 Transcontinental Race (TCR) on a Mason Definition, Josh has been integral to the Mason, inspiring and testing many of our #FastFar models.

 

This film explores how his achievements and friendship have helped shape Mason Cycles over the past decade. As Josh prepares for TCR Edition 10, a 4,000km self-supported race across Europe, the film captures the emotional and physical challenges of the journey. It highlights the evolution of his partnership with Mason, from his initial victory to his upcoming race on the latest Definition. The project is a celebration of Josh's endurance, the bond he has with Mason, and the shared adventures that have defined our brand.

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Shot by Ollie Beamish.

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See campaign photography here.