Schmart Studio
Brand Identity
Schmart Studio approached me with a vision to redefine their brand identity, aiming to reflect their innovative approach in the creative industry. They needed a cohesive and impactful visual identity that would set them apart in a competitive market.
Schmart Studio is a creative team for commercial films, branded stories and documentaries. Schmart collaborates with top production managers, DOPs, and photographers worldwide to create authentic stories. Schmart teams up with premier brands and athletes to produce audience-first content.
Design Concept
The foundation of Schmart Studio's brand identity revolves around the concept of framing a photograph with your hands. This technique represents vision, focus, and the art of capturing the perfect moment. The design process was guided by these principles:
Design Concept
The hand-framing gesture symbolises meticulous attention to detail and creative perspective.
The identity needed to be adaptable across various mediums, from digital platforms to printed materials.
Distinct elements were crafted to make Schmart Studio instantly recognisable.
Visual Elements
Gill Sans, a modern sans-serif typeface was selected to convey clarity and professionalism, ensuring easy readability across all brand materials.
Inspired by the hand-framing gesture, the logo incorporates geometric shapes and clean lines to reflect precision and creativity. The dynamic color palette adds a vibrant touch, symbolizing the studio’s energy.
A blend of bold and subtle hues creates a harmonious balance, adaptable to various contexts while maintaining brand consistency.
